If you’re new to lolita fashion, expect to deal with this, it’s part of the rite of passage. If you want to know what does this term entails, read on.
There are two definitions for the word ita, along with a bit of a translation.
Firstly, the translation:
Ita is a derivative of itai, and essentially means ‘a lolita (or someone claiming to be wearing lolita but actually isn’t) it hurts to look at.’
Many new lolitas, and even some seasoned veterans, who don’t yet have an eye for how the fashion, colors, shape, and materials work together, fit into this category. To sum up the first definition, an itais a lolita with bad fashion sense.
I don’t hide that I fall into this category. Many a blouse, skirt, wig, and especially shoe are traps I fall into. I’ll have to do a post specifically on my shoe woes, but for now I shall share a few of my many examples of itadom.
I’ll get into the other definition of ita after I do a quick breakdown of why these coordinates are bad.
Now for the other definition of ita
An ita can also be someone participating in lolita spaces who refuses to learn from their past mistakes, has terrible manners, actually bullies others(not to be confused with constructive criticism), refuses to take advice or claims others are bullying them because they were given constructive criticism in spaces where it’s allowed by default or even requested it(not to be confused with actively trying to understand why a particular thing doesn’t work and is having a civil discussion), and/or someone who puts other lolitas in danger of some sort, for example by exposing them to NSFW content without consent*. To sum it up, this sort of ita has bad manners and a lack of consideration for others within the lolita community.
*I am fully aware that is the run on sentence to topple all run on sentences, but if it’s not all in one breath many newbie lolitas would pick and choose to disregard the part that may apply to them.